Does the quality of your Goal Setting System REALLY make a difference?
From the Desk of Dan J. Gregory - Founder, The Unstoppable Entrepreneur & Host of The Unstoppable Podcast
On a gloomy late autumn afternoon at the back end of the recession just over 5 years ago, I met two entrepreneurs both who had very similar businesses. These two entrepreneurs were very much alike. Both had been working in the same city for a number of years, both had comparable experience in their industry but unfortunately for both of them – as with many other business owners at the time – they had been hit hard by the recession.
Both entrepreneurs had come to visit me at the Bank to discuss the future of their businesses.
Both businesses had a great reputation in the marketplace. Both had a profitable track record. And both entrepreneurs, it turned out, had learned their trade at the same institution and they were still friends many years on.
But there was a difference. One of the entrepreneurs was about to lose his business and his home. The other was about to have his record year in business…
What made the difference?
Have you ever, like me, wondered what makes this kind of difference in people’s businesses? It isn’t always experience, knowledge or talent and it isn’t that one person wants to succeed more than the other!
The difference lies in the ability of the entrepreneur to create effective strategic plans AND having the discipline to take consistent focused action upon their plans.
One entrepreneur had set a course to navigate the changing environment that the recession had created and had the courage and discipline to follow through on his goals, unfortunately the other did not.
Whilst there are many factors that contribute to the prolific growth of some of the most successful businesses in the world like Google, Amazon and Microsoft; at the very heart of their success is a bulletproof strategy for setting and achieving their business goals.
And yet did you know that only 3% of entrepreneurs have written goals, and that the those that do typically earn 10 times as much as thoso who don’t have written goals?
This is exactly why I am hosting this workshop series for you and other entrepreneurs just like you! I've seen the profilic impact that have effective goals can create and I've also seen (and experienced) first had the devastation a lack of clear goals can cause for entrepreneurs.
The entire purpose of 'The Unstoppable Year Workshop' is to give you a highly effective goal setting system that you can use to grow your business in 2018.