081: Why Undercharging Is Hurting Your Business

What is more important to you; being generous or helping people and making an impact?’

Being generous does not equal helping people and making an impact – You are not evil or greedy to charge higher fees, yet your desire to serve means that you give away your services or charge less than you should.

I meet people every day who have an enormous desire to contribute through their business and they want to be financially free as a result, but they carry guilt for charging what they perceive to be huge fees that they don’t believe are affordable.

Your deep desire to be of service does not mean you need to undercharge or suffer.

In this episode I explore how undercharging hurts your business and share how to charge premium prices for your products and services.

Listen on iTunes and Stitcher

In this episode you will discover:

  • How to serve and contribute whilst maximising profit
  • Why ‘Charging what you are worth’ is terrible advice
  • The Psychology of Premium Pricing
  • How to navigate your own objections to charging higher prices
  • How to identify and overcome your money blocks

Episode Resources:

  • Please vote for me in the APCTC Award for Outstanding Achievement in 2016 here!! THANK YOU FOR YOUR SUPPORT


  • The 30 Day Financial Sprint – started 1st November 2016 – click here to participate! 


APPLY to join the WAITING LIST FOR THE 8 Week Unstoppable Entrepreneur Bootcamp Program:


Unstoppable Resources:

Click Here to Download the Top 50 Lessons from The Unstoppable Podcast

Thank you for listening to the Unstoppable Podcast!

I’m incredibly honoured that you joined me for this episode of the Unstoppable Podcast! If you enjoyed the episode, please share it using the social media buttons you see at the bottom of this post.

What did you learn in today’s episode? Please share in the comments below…

Add a comment...

No comments yet.

Leave a Reply

Read previous post:
015: From Personal Trainer to 7 Figures with John Holowaty – Part 1

In this episode I have the great pleasure of interviewing John Holowaty. Discover how John went from a 20k a year...